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A CIW
E-Commerce Designer focuses on standards, technologies and practices for
both business-to-business and business-to-consumer e-commerce models. This
individual understands and facilitates relationships among marketing,
promotion, customer service, user interaction, purchasing methods, and
secure transactions by using SSL and SET, payment gateways, inventory
control, shipping and order information and site performance testing and
evaluation.
o Electronic
commerce (e-commerce) trends and statistics.
o
Business-to-consumer (B2C) and business-to-business (B2B) e-commerce.
o
E-commerce
vs. traditional sales methods.
o
Considerations of launching an electronic commerce Web site, including hardware, software, bandwidth, in-house hosting and outsourcing.
o Generating
revenue on the Internet and payment collection for the Internet.
o Security
issues and legal aspects of e-commerce, including but not limited to
jurisdiction, copyright, intellectual property, taxation, and software
patents.
o E-commerce
marketing goals and online marketing strategies.
o Drivers and
barriers to growth and advantages and disadvantages of hard goods and soft
goods.
o
Product
pricing ranges and price changes and determine global versus niche product
appeal.
o Internet
demographics, product distribution, banner ads, exchange networks and
referrer programs.
o Search engine
placement and e-mail marketing.
o Usability and
factors affecting usability, including but not limited to screen flow, click
patterns, and customer services (FAQ and e-mail).
o E-services
and Customer Relationship Management (CRM) including the ability to
formulate a CRM action plan and customer surveys.
o Synchronous
and asynchronous services.
o Electronic
Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open
Trading Protocol.
o Business-to-business networks.
o Supply chain
and procurement and vertical and horizontal markets.
o Instant
storefronts, including but not limited to entry-level packages for creating
and managing electronic commerce storefronts.
o Online
electronic commerce packages, including but not limited to mid-level and
high-level outsourcing solutions for electronic commerce site creation.
o
Web site
development software, Web server software, virtual directories, virtual
servers, and multiple IP addresses.
o Database
needs and requirements.
o Development
software configuration.
o Catalog
design and components of online catalogs.
o Shopping cart
implementation, including but not limited to shipping, taxation requirements
and fulfillment tracking.
o Payment
methods and payment gateways, including but not limited to accepting credit
cards, verifying payment gateways, online transaction information and credit
card process transactions.
o Knowledge
database installation, population, integration and administration.
o
Encryption
schemes including but not limited to symmetric, asymmetric and one-way.
o Security
implementations including but not limited to hashing, message digests and
digital signatures.
o Certificate-related infrastructure and digital certificates.
o Secure
Sockets Layer (SSL), Secure Electronic Transactions (SET) and secure
ordering pages of a site.
o Server
monitoring and optimization.
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One Price $99
